Behind The Shop is an ongoing series that features our talented and devoted shop owner community. Each time, we talk one-on-one with a shop owner/s to hear first hand what shop life is all about. Whether it’s a new shop that just came onto the scene or a popular community favorite – we want to share more about their journeys and stories with you.
Sticker Guru is the sticker and stationery shop run by the dynamic sister duo, Lisa & Lucy Zhou. Based in California, the shop was started in 2016 by Lisa, while she was a senior in high school. The stickers very quickly became a favorite among stationery addicts and planners. One year later (2017), her sister Lucy came on board to help with marketing and daily operations. Sticker Guru specializes in hand-made foiled stickers that add pops of color and pretty touches to your planner as well as other stationery items and accessories. In addition, they design and offer a monthly subscription box filled with happy mail goodies sure the delight any paper or planner lover.
Sticker Guru has grown into a popular brand in the planner community and recently celebrated its five year shop anniversary. Since finishing their degrees, Lisa and Lucy are both able to devote all their time to developing beautiful, fun products and expanding the Sticker Guru brand. We had a chance to talk one-on-one with Lucy and discuss all things Sticker Guru and shop owner life.
Take a listen to our chat below:
BEYOND THE STICKERS
Lisa and Lucy recently accomplished a huge goal with the launch of their first planner, “Big Plans”. It is a beautiful A5 Wide size planner with one year of monthly and weekly spreads plus note pages. The planner is designed with simple vertical layouts on dot grid pages to combine the structure of a vertical planner with the flexibility of a bullet journal. The paper is amazing 120 gsm on a rose gold wire-o coil with a rose gold foil cover.
The fun stationery items designed and sold in their shop include journaling cards, pens, washi and sticky notes. They are even expanding into apparel with cozy sweatshirts and more to come.
ASIAN GIRL SQUAD COLLAB SALE
To celebrate Lunar New Year this year, Lisa & Lucy wanted to do something special. They created the first Asian shop owners collab sale, called Asian Girl Squad. The sale is taking place this weekend, from Friday, February 12 – Sunday, February 14th and will feature twelve different Asian owned shops. Each shop will offer a special discount ranging from 15% – 25% off during the sale with a special code. Here is a look at the shops included in the sale: