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We are so excited to share our next “Planner-preneur” with you! In this ongoing series, we share an inside look at people from our community that have poured all their creativity and inspiration into a “planner-related” entrepreneurial venture. This month, we are talking to a family business of three sisters that decided to invest in their vision of creating products that empower and support women. Sisters, Shenequa, Teisha and Rochelle are the founders of Cadash & Co. a stationery and planner brand based in New York.
In the midst of a global pandemic, three sisters came together and started a brand focused on celebrating and empowering women inclusively. Cadash & Co, founded by Teisha, Shenequa and Rochelle, was started to help women juggle their busy lives while still prioritizing their own self care and goals. As female entrepreneurs, they know first hand how important it is to create a work/life balance. Each sister brings their own unique perspective based on their skills, interests and age which collectively help create products that are functional and relatable to women in any season of life.
At the heart of Cadash & Co is creativity, self care and organization. Shenequa, who is the Graphic Designer, is responsible for the vibrant, beautiful images of diverse women found on all the products, website and more. While Teisha and Rochelle focus on the business and marketing side of the brand. Together, their goal is to provide products and intentional tools that are a vessel for women to manifest the life they want.
We spoke with Teisha, Shenequa and Rochelle about their vision for Cadash & Co, what their first year in business has been like and how they manage business as a family. Listen to our chat below:
The “Master Plan” Planner is just that – an all-in-one place to keep everything you need to organize your life. The 12-month undated planner is designed with monthly and weekly spreads in a vertical hourly format. It features additional space for bill tracking, self care, manifesting, intentions, goal setting, vision board and more. The planner has 120 gsm paper with a gold wire-o coil and hardcover. The artwork throughout the planner, created by Shenequa, reflects real women of different cultures in real life moments.
Cadash & Co also offers planning accessories such as planner pouches, sticky notes, planning pads, notebooks and journals. All of the products incorporate complimenting designs and vibrant colors that work well together.
ART & DECOR
The beautiful images of women also easily translate to other products which has allowed the brand to expand their product categories. The designs can be found on art prints, pillows, mugs and wall calendars. Currently, they are very excited to be working on a line of greeting cards which reflect the same look, feel and empowering message as the brand.
Behind The Shop is an ongoing series that features our talented and devoted shop owner community. Each time, we talk one-on-one with a shop owner/s to hear first hand what shop life is all about. Whether it’s a new shop that just came onto the scene or a popular community favorite – we want to share more about their journeys and stories with you.
One day in 2017, Chaz Jorgensen was jammin’ with her bestie having a planner/crafting sesh when she had the idea to make her own stickers. She wanted to create the stickers she wanted in her planner but couldn’t find. With a background in art and tattoo work, Chaz began designing and developed her signature Shameless style, popular with so many in the planner community. Now four years later, her Etsy shop Shameless Stickers, makes thousands of stickers a year for people to put in their planners.
Finding inspiration in music lyrics, poetry and pop culture, her goal is to make stickers for real life. Known for her snarky phrases and quotes as well as other signature items like the popular Splashes, Furry Sacks and more, Chaz has found a way to make decorating your planner fun and filled with memories.
We spoke to Chaz all about her business journey, what she loves about planning and creating stickers as well working with her team. Listen to our chat below:
“AIN’T NO SHAME IN MY PLANNER GAME”
For Chaz, planning is a lot like the music that inspires her. Both bring people together, help make memories and create connections. Lyrics have always been a powerful influence in her creative process because of their power to bring back special moments of life. That’s why she enjoys incorporating them in a variety of ways throughout the shop and products.
Splashes are another signature part of Shameless and are released monthly in limited bundles. Basically, if you know you know. These decorative yet functional strokes of color, that Chaz said were created almost on accident when she was trying to cover up a mishap in her own planner, have become a favorite among shop fans. Each month she designs a new, exclusive color palette to be released. Using color inspiration from the seasons with variations in tone and texture, each Splash is totally unique. The latest September bundle features a fun color palette of traditional Fall and Halloween colors like orange, purple, line green and black.
Splash bundles are not the only thing coming this month. There is also a four day release event called, “A Very Shameless Halloween” to get your planners ready for season. It’s the first time the Halloween collection will be released for a limited time, instead of for the month. Included in the release are two sticker kits (Casper and Mom-bie), a Here Comes Halloween sampler sheet, fun die cuts, teeny tiny sheets (Wednesday Adams, Bettlejuice, Hocus Pocus and more), special Splashes plus a Cruella kit collab with Tori Artis.
IT’S ALL IN THE FAMILY
At Shameless Stickers, work is very much a family affair. In fact her mother-in-law (aka Mama), is the women behind another signature Shameless product – the Furry Sacks. First created for Chaz as a planner pouch, Furry Sacks are sewn from the softest “furry” material that feels absolutely amazing to the touch. They have become super popular and are now available on a limited basis in a variety of unique colors and sizes. In fact, this month the new XL size (sewn with gusset) launched and sold out immediately. The Furry Sack colors typically coordinate with the monthly Splashes palette. For September, the colors are Pumpkin Spice and Toil & Trouble (purple/lime green combo). The matching Furry Bow clips and Glitter Jelly planner sleeves and pockets are sewn by her sister-in-law.
In addition to family, the Shameless team also includes a special PR Crew of 12 amazing planners/creators. Six members are “veterans” already a part of the team and six are new members. The veterans work together with the new members on planning projects and spreads that inspire each other and the community in so many ways. Their latest obsession with Junk Journaling (and recent Facebook group event hosted by Jeane Frizzell) is really lighting a creative spark in the community and motivating others to try new ways of planning and memory keeping.
Signature Ashley Shelly Planners are designed to help you create your best days! The 2022 collection has more new products than ever before plus two fun collaborations. For the first time, Ashley Shelly is launching a daily edition of the popular Signature Ashley Shelly Planner. The daily has all the same features as the weekly but with a full page per day. Also in the collection are three new covers for the Signature Petite Planners as well as Monthly Notebook Planners (in two sizes), three new Budget Notebooks and some fun, new accessories that work with your planner. The collection will be available from September 3rd.
SIGNATURE WEEKLY & DAILY PLANNERS
The Signature Ashley Shelly Planners, in both the weekly and daily, are designed with hard covers and silver twin loop binding. Both planners have upfront year-at-a-glance planning pages, inside pocket folders, monthly creative spreads, a zip pouch with coordinating sticker sheet. There are five beautiful cover options (Santorini Floral, Gray Leopard, Blue Pinstripe. Lemon Floral and Create Your Best Days) plus a collab cover with @thiscrazylifevlog. The five cover designs will be available in both the weekly and new daily formats and compliment the Signature Ashley Shelly color palette (Navy, Periwinkle, Aqua and Turquoise).
The Signature Weekly interior pages (80lb.) include lined monthly spreads as well as horizontal weekly layouts with equal space for each day. There are also notes pages at the end of every month and ten additional notes pages in the back. The new Signature Daily interior pages (65lb.) have a page for each day (weekends share) which has space for appointments, to do list, three focus boxes and a lined notes area.
PETITE ASHLEY SHELLY PLANNER
The Petite Ashely Shelly Planner is a smaller, more compact book bound edition. It is 5 x 8 size with a soft leatherette cover and metallic foil lettering on the cover. The planner is available in three new color options including, Lavender with Silver foil, Aqua with White foil and White with Rose Gold foil. It is a lay-flat design with inside cover pocket, satin ribbon bookmarks, 80lb. paper and laminated monthly tabs. It has monthly spreads and weekly horizontal layouts just like the Signature Planner and is great for on-the-go planning.
MONTHLY NOTEBOOK PLANNER
The Monthly Notebook Planner is a slim flexible cover planner that includes twelve dated monthly lined spreads with lined notes pages after each month. It is available in two sizes (5 x 8 and 6 x 9) and super lightweight to carry on the go or tuck inside your planner or notebook. This year, Ashley created a special collab edition with Amanda from @amandasfavorites since she is a huge fan of the planner and has shared it multiple times on her social media. Cover options for the both sizes listed below:
5 x 8 – Lemon Floral, Santorini Floral, Blue Pinstripe, Create Your Best Days, Gray Leopard and Rainbow Sunset (Amanda’s Favorites collab)
6 x 9 – Lemon Floral, Santorini Floral, Blue Pinstripe, Create Your Best Days, Gray Leopard
ASHLEY SHELLY BUDGET NOTEBOOK
The Ashley Shelly Budget Notebook is a compact (5 x 8) flexible notebook packed with all the essentials you need to budget your life. It has pages to track all your bills (monthly and annual), savings tracking, financial goals, purchase wish list, 13 budgeting spreads, debt tracking pages, a password page plus dot grid and lined notes pages. It is an all-in-one handy notebook that makes a great companion to your planner or budgeting system. It is available in staple or twin loop bound with three cover options, Gray Leopard, Santorini Floral (twin loop) and Blue Pinstripe.
The 2022 collection has some fun and functional accessories to help with all your planning needs. A long-time favorite, the 8.5 x 11 Desk Pad is returning to the collection for the launch in a beautiful Magenta Floral design. The popular To Do List Pad will be available in the new Magenta Floral design as well. Both are super handy to keep on your desk, kitchen counter or nightstand to jot down tasks, ideas or inspiration and must not forget items.
Wild U turns two! Wild University is the virtual online course platform and community created by Wild For Planners. Launched just last year (during a global pandemic), Wild U has provided a way for our community to connect and experience fun, new monthly content about planning, cooking, organizing, budgeting and so much more. Each month there is a new major and minor subject to “study” plus a library of ongoing content found in the Dip Llama Library. The private Facebook group (Llama Lounge) is where members get to watch lives, interact with their favorite “professors” (content creators), keep each other accountable and make new planner friends.
Year two is definitely going to be wild! We talked to Jazmine Franklin from TEAM Wild all about the exciting upcoming Sophomore Year at Wild U and some details about the Go Wild Conference happening in Anaheim this March. Listen to our chat below:
WHAT’S NEW FOR YEAR TWO
Sophomore year at Wild U will bring some exciting new updates and experiences!
Pep Rally & Spirit Wear – In September, to celebrate year two of Wild U, all founding members that renew their annual membership will be receiving and exclusive Wild U t-shirt and sticker sheet. November 1st kicks off “semester enrollment” which means the ongoing month by month registration will be transitioning to three months registration. Upcoming professors, majors and minors will be announced for the entire three months at the start of semester enrollment. Get ready to mark your planners with all the important dates. Plus, there will be a slight increase in price for new annual and monthly members to reflect the depth of content that is now available in the library for all new members coming in. But there is still two months to register and lock in the Founding Member rates and receive both the Founding Member Welcome Kit and Sophomore Spirit Kit.
Exclusive Simply Gilded Washi – Wild U teamed up with Simply Gilded to create exclusive washi rolls that will be sent to all new annual members enrolling from November 1st. It features the signature Wild U purple color palette and llama mascot. Here is a sneak peek at the mock up below:
“Year In Review” Video – TEAM Wild has put together a year-long compilation video, which will be shared with all current members shortly, to highlight all the special moments and amazing accomplishments that have happened for members in the last year at Wild U.
Affiliate Program – Wild U will be expanding it’s affiliate program to help give back to all those members that love sharing about their experiences. It’s a great way to give back to the community for spreading the word and bringing on new members. More details will be announced shortly as well.
The next three months of Wild U will be filled with amazing professors and content to give you all the fall, back-to-school vibes. Here is a sneak peek of what’s coming soon for members in Wild U.
Cindy Guentert-Baldo, @llamaletters, will be teaching a course on Doodling and sharing some of her expertise and lettering magic from her recent book – The Ultimate Doddle Collection. (September Major)
Irene Kwong, @simplygilded, will be diving into Working Through Creative Blocks to help members tap into their creativity and keep those creative juices flowing. (October Major)
Chef Mary Lou, @geeksandgrubs, from season 19 of the show Hells Kitchen, will be taking us into the kitchen and sharing some amazing and delicious recipes and cooking techniques in time for the busy holiday season. (November Major)
The new “Birthday Collection” launching today from Rongrong DeVoe is a total seasonal lovers dream! Just one day before her actual birthday (September 1st), Rongrong is releasing her latest collection of products including four new sticker packs with coordinating washi sets as well as her first-ever “Fashion Girls” coloring book. The designs are hand illustrated by Rongrong herself and filled with all the vibes of each season of the year!
Rongrong has spent her career empowering women with her fashionable art illustrations. She has been featured in major fashion magazines and her art has been licensed on a variety of lifestyle products. Also a paper and planner girl herself, Rongrong knows first hand how to create products our community will love using. Her hand illustrated women and deco elements are so realistic and fun to include in any type of spread or planner.
We spoke with Rongrong all about her own unique style and design, being a part of the planner community and her plans to expand her online shop. Also check out the exclusive GIVEAWAY details at the end of this post. Take a listen to our chat below:
SEASONAL STICKER PACKS & WASHI
There are four new sticker packs in the collection, each one designed to celebrate a specific season of the year, Spring Bloom, Summer Fun, Hello Fall and Winterland. The books contain 12 pages (more than before) of decorative and functional stickers all hand illustrated by Rongrong herself. Each book has two pages of functional boxes, six pages of fashionable girls and four pages of decorative elements. The artwork embodies her signature style of illustrating all women diversely and inclusively. From the pastel and airy Spring Blooms to the bright colors of Summer Fun to the rustic autumn vibes in Hello Fall to the cool magic of Winterland, these packs have both paper and transparent stickers.
The new washi sets have two rolls in each pack featuring coordinating designs for each seasonal sticker pack. One roll includes a mix of the fashion girls and the other roll has a mix of seasonal decorative elements.
The “Fashion Girls” Coloring Book is very special because it is the first physical coloring book Rongrong has launched. It features 20 pages of unique and fashionable designs that are a mix of simple and complex seasonal scenes. The paper is heavy weight so you can use a variety of pens, crayons, colored pencils and even markers without bleed through. Coloring is a great way to get creative, relax and help reduce stress. A digital version will also be available. Click below to check out Rongrong’s IG flip through of the new coloring book below:
We teamed up with Rongrong for an exclusive “Birthday Collection” Giveaway! Head to the link to enter for a chance to win ALL FOUR Seasonal Sticker Packs with 48 pages of hand illustrated designs. Click below to take a look at the recent IGTV where Rongrong shares a flip through of each book in the new collection. The exclusive giveaway runs from August 31st (launch day) until September 3rd.
After pursuing her dream of moving to L.A. from Brazil and studying fashion, Flavia Gabriel stumbled onto the planner community when searching for inserts for her new LV agenda. When she wasn’t able to find inserts with an aesthetic and function that worked for her, she decided to combine her love of paper and fashion to design her own. Flavia knew her passion for chic, fashion-inspired products would resonate with other women and planner enthusiasts so she created The Fabulous Planner for other paper loving fashionistas. What started has a side hustle selling inserts and dashboards on Etsy, has grown into a full time business with planners, stickers, journals, a subscription box and more.
Now, after more than five years in business, Flavia helps other entrepreneurs by offering one-on-one business coaching. She has also started expanding her product line, including a new book bound planner launching for 2022 and other stationery items. Her next steps for the brand include attending trade shows in the new year to gain more of a retail presence, which is something she has already started with a small pop-up shop in San Diego.
We chatted with Flavia about all things The Fabulous Planner, growing a planner business and helping others go after their dreams. Take a listen to our chat below:
In 2019, The Fabulous Planner began offering a monthly subscription box which includes an exclusive collection of planner related products and stationery accessories. Each month, Flavia curates a different theme and mix of products to surprise and delight subscribers. The box is available in two options, Classic and Luxury, or one with dashboards and inserts and the other with only accessories. Since it started, the sub box has become one of the most popular items in the shop. The latest “Ballerina” theme, designed in beautiful hues of pink and purple, completely sold out. But stay tuned for fall boxes and Flavia even has plans for a special SoCal/Go Wild theme coming soon!
PLANNERS & JOURNALS
The Fabulous Planner offers ring planner inserts as well as full disc punched planners, all made by hand in house. For 2022, Flavia has designed the first book bound dated planner, which will be manufactured overseas. It has a chic and neutral aesthetic with monthly and weekly spreads as well as other additional planning pages. It will be available for pre-sale on the website soon. Journals are something Flavia is passionate about because it is such a critical practice in achieving your dreams. She has plans to offer more in the new year as well.
Here is a little peek at some of the 2022 collection.
Helping other female entrepreneurs is also something Flavia is also passionate about. After receiving tons of questions on social media about her business and advice for getting started, she decided to offer one-on-one business coaching calls. It is typically a one time call, for about an hour, where she takes a deep dive into your brand and business to help you take action and make a plan. Before each call, she requests a lot of background information and begins doing research to offer an in-depth approach and guidance for each client. She knows first hand how hard and isolating it can be to start and grow a business and wants to help others along the way.