This month, Erin Condren is rolling out a new Inspired by Erin Condren line of products for mass market channels. The brand has intentionally developed a collection of key organizational essentials using distinct materials that meet today’s customers where they are with more affordable price points.  It will debut November 2023 in over 800 JOANN stores nationwide, on joann.com as well as in the Erin Condren Amazon storefront. 

Inspired by Erin Condren helps introduce even more people to the incredible power of paper planning by offering stylish tools to get organized, reduce stress and reach goals. The planners in the collection are a streamlined version of the proven Erin Condren LifePlanner system but made with 60 lb. paper and wire-o binding. There are dated and undated options which come with stickers as well as a pocket folder. The current price point for the planners will range from $19.99 - $24.99.  

For the launch, the line will include three 9x11 vertical weekly planners (1 dated & 2 undated designs), a new meal planner (A5 size), a daily gratitude journal (A5 size) and a curated selection of functional core accessories. Tonia Misvear, CEO of Erin Condren, confirms that the plan is to expand the product offering next year as well as increase distribution to other mass channels primarily to reach those people that are new to paper planning. 

For more information be sure to follow Erin Condren on Instagram.

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