Planything – An Interview With Amber van Blitterswijk
We are so excited to share our next “Planner-preneur” with you! In this ongoing series, we share an inside look at people from our community that have poured all their creativity and inspiration into a “planner-related” entrepreneurial venture. This month we are talking to Amber van Blitterswijk, founder of @planything.
A little over three years ago, Amber decided to follow her dream and start a business based on her love of all things paper and planning. What started out as a side hustle in snail mail blogging has turned into a full time job creating and selling planning products. Living in the Netherlands, it was not easy to find all the latest products. So in 2017, Amber decided to open her first business, a small online shop called Paper District, which sells craft supplies, papers, stickers and planners from some of her favorite brands. Then in 2020, she decided to take the plunge again, start another brand and go full time on her passion. She created the monthly planner subscription box, Planything, which has become a favorite piece of happy mail for planner lovers internationally. Designing a new box each month certainly keeps Amber busy but she loves spending her days creating, connecting with fellow planners and seeing how they use the products she makes.
We talked with Amber about following your dream and becoming an entrepreneur. Take a listen to our chat below:
PLANYTHING BOX
The Planything website and first subscription box launched in May 2020. Although it has only been a few months, Amber has created over eight custom themed boxes filled with fun and decorative planner products. Each box contains a variety of coordinating products and includes anything from sticker kits to papers to planner covers, punches, pouches, pens and more. In addition, she offered the first Planything Advent Box that was shared by several content creators on social media during Vlogmas. The latest box, which is on sale now, is called Happy Spring and features a mix of beautiful watercolor florals and Easter themed illustrations. The boxes can be purchased as a subscription or a one time purchase. Amber works very far in advance to make sure all the products are produced and shipped in time to use seasonally in your planner. In the new year, she hopes to add new products and possible “mini boxes” themed for specific holidays.
Here is a look at some of the recent subscriptions:
GO WILD MERCH
This month, Planything will also be releasing merchandise for the upcoming Go Wild Conference. Amber has designed fun stickers, washi and more with the signature Go Wild colors and logo. Products will be available on the website starting January 15th. The planner community is something she is very passionate about and has made several new friends since launching Planything. She looking forward to attending the next Go Wild Conference in the U.S. as well.
We know Amber will continue to create great products and are so excited to see what is to come for Planything in 2021!